Case Study

Cory Environmental

Background

We have worked for Cory Environmental for over 16 years, supporting its small in-house communications team. Cory is a waste management company operating both collection and disposal services to local authorities throughout the UK.

Brief

The brief entailed raising the company's corporate profile and reputation within the industry, while protecting its reputation with the public in the areas in which it operates.

Approach

Liaising closely with a wide network of communications contacts throughout Cory's sites in the UK, we research, draft and issue pro-active news releases to build up the client's local, regional and national profile and gain coverage in its trade press. We also provide a reactive press desk and support/consultancy for crisis and issues PR.

We also support Cory with public consultation exercises and communications issues surrounding controversial planning applications by developing communication strategies, question and answer documents and holding statements.

Graphic Design

We undertake all the design work for Cory, including its internal and external newsletters, consultation documents, briefing notes, information flyers and exhibition boards. On a regular basis, we review the client's corporate identity and monitor its usage and conformity with guidelines.

Launched in summer 2002, Cory's new website was designed and developed by our e-communications team, and is continuously updated and revised. Advertising concepts and designs are produced by our studio, and campaigns are planned and space bought. We also assist Cory with databases and fulfilment for any direct marketing campaigns undertaken.

Outcomes

Cory is now widely regarded within the industry as an innovative company that 'punches above its weight' in terms of profile and coverage. This enhanced profile has improved its exposure to its key target groups and has led to a sustained increase in tender invitations. Internal communications have also been improved dramatically bringing together a diverse workforce and developing a corporate culture.